'Google Business Environment\r'

'Googles agate line Environment Michael Lubrano Management 521 February 6, 2012 Sam Cunningham Googles Business Environment Investigating Google as a attracter in the gain vigork engine industry be to be extremely interesting. The family began back in 1996 under the guidance of Larry Page and Sergey Brin both ammonium alum students from Stanford University. The original search engine was c eached â€Å"BackRub” a search engine working with connecting the importance of web pages relegatement links.Google with such humble beginnings offered the services in a single language and offers their services in hemorrhoid of languages. After c beful criticism of Google’s in enter instruction balance sheet and cash menstruate bid info it was clear the club is a draw in the industry. There atomic number 18 some companies unityrous to develop as large a client base as Google merely none to ascertain catch passed this Internet giant. While reviewing the annual entropy Google’s total revenue for the past trey years has been on a continual out process.Recent conditions in the economy meet non seemed to be a major hindrance to Google and seem non to have deterred its growth all over the past few years. The statement tracks annual total revenue with numbers in thousands in celestial latitude 2009 of $23,651,000 growing to $29,321,000 in December 2010 and an increase to $37,905,000 in December 2011 The growth shows an increase of almost 6,000,000 in 2009 -2010 and an another(prenominal) $6,000,000 in 2011. With a potential rising slope of this magnitude for the years to come Google leave be a push back to be reckoned with on a continued level as it has been to the present day.The report also gave a crude(a) profit figure with a continual annual growth gaining on a greater luck level as well with an ability to furnish a larger get of funding toward query and development increased by almost 2. 4 zillion dollars in three years. Finally thither was a net income applicable to common considers with a growth from 6. 5 cardinal in 2009 to 9. 7 billion in 2011. In further review of Google’s balance sheet and cash flow statement info, Google shows a marked growth in cash and food marketable securities from close to 24. 4 billion in 2009 growing to a whopping 44. billion in 2011 listing total as locateds of in unornamented of 72 billion in the fourth twenty-five percent of 2011. Reviewing the statements the predominant concern should be when if ever in that location will be a potential downside to the growth of Google. It has been on a steady climb and the statements personate continual growth for Google. Therefore on that point is normally concern with all growth in a positive direction slowing down over time. numerous an(prenominal) of the world’s industry leadership have a tendency to fall over time if growth is not clearly canvas and spare products on with continued develop ment of traditional products maintain.If the union can no longer forbear up with demand or because growth in the industry inspires disputation to develop, Google may lose almost of the momentum. In the past former Google employees formed chirrup. Twitter has not been a problem for Google save as another company developing it can be in time. This along with others that may form collectible to the nature of the transaction can be a problem in the future. Google has been envied over the way they melt their management teams. It has been said by many other managers employed by other companies the way Google approaches conversion is superior to many in the market straightaway.The engineers are never expected to be non thinking. They are promote to dream and work with their own pet projects. Google encourages this and ensures the trounce moods get the funding. According to Google’s Chief executive Officer Eric Schmidt Google note up innovation reviews allowing subdivi sion heads the opportunity to look at and compare all ideas discussing those with promise and allow those to proceed. This was due to the fear of ideas set aside and not allowed to develop. The concept was that one of those ideas set aside may be the one idea to be the next big money overlord for Google.There are several companies that have comparable selective information to Google and can be clearly involved in benchmarking. Google has introduced analytics comparing data used by those companies along with Google to include visits, bounce rates, average time on site, new visits, page views, and pages per visits. According to Eric Schmidt â€Å"Today we have one very clear opponent, which is Microsoft, we used to two, with Yahoo, but Yahoo largely outsourced the search stuff to Microsoft. We see them as the core competitor; we have additional competition from diametrical corners, so Facebook is a competitor in a bunch of properties and also for attention. Russell, p85. 2011)â₠¬Â Google has maintained the mantra not to be evil in its wrinkle endeavors and with the integrity it has maintained Google’s mission. That mission has been to baffle information without censoring helping societies with heavy censorship to circumvent the censors and gain access to all information. Google has been an advance(a) company and one of their strategies was Google Shared Spaces. This is a business efficiency increasing to a faultl with the ability to deal information emergencyed by all in real time.This permits global businesses with many divisions in different locations and employees in impoverishment of brainstorming a message to do that brainstorming, surveys and time frame management in one gadget (Moons, 2011). Google also has developed through with(predicate) their Andriod creation application the ability for those who do not have a programme background, just middling people to create applications. This allows for a large amount of drug user made applications to be charged online. Many applications could not have been produced without this application.This was considered a revolutionary in additionl allowing for collective creativity from all over the musket ball to merge. It is also the catalyst for applications to be developed by those not as have a go at itledgeable close to programming making the expectation of those applications to be much much user friendly. This brings the final global strategy in Google’s arsenal Aardvark. This program will be the platform connecting information seekers with information holders. Basically it connects those flavor with those who have and this is a major move in the real-time search network.As a portion of this dissect it is also central to visualize the Google culture. In this market of the day culture of a company is important as well as the military position they study in the business world. Its development has been above the norm in industry looking to keep its employees commodious along with being hands on contributors and heart-to-heart of doing many jobs. The employees are always able to fetch questions directly to the founders Larry or Sergey at a every week all hands meeting. The company is aggressively comprehensive in their hiring and works to continue building a global team with many languages spoken at heart the company.The corporate office known by the staffers as the Googleplex is headquarted in Mountain View, California, but their mission is to allow the entire world with information. Although the corporate office is in California the many offices around the world share similar attributes such as cubicles for the employees, bikes, and scooters to travel among meetings, hundreds of laptops, foosball, pool tables, volleyball courts, yoga, and dance classes offered, pianos, ping pong tables, and other items similar to unwind when stress is too high.There are also a variety of cafes within the complexes offering healthy lunches and dinners along with snacks and drinks to keep the Google staff going. The company has always kept the spirit of the crew being maintained at the highest level keeps the company at that level as well. Google also maintains these things they know to be true. First focus on the user and all else will follow. Second it is best to do one thing really, really well. Third lush is better than slow. Fourth, democracy on the web works. Fifth, you do not need to be at your desk to need an answer. Sixth, you can make money without being evil.Seventh, there is always more information out there. Eighth, the need for information crosses all borders. Ninth, you can be somber without a suit. Tenth, Great just is not mature enough. The attitude Google has is also one that believes finding answers on the web is not the problem of the individual inquisitive but Google. They recognize the needs of the world information seekers and will continue to meet them with products and services. Wi th a company that maintains this philosophy it is hard to think of any reasons they would not be in the position they are in at present.Google maintains a good healthy attitude and will be a presence for many years in the future. It also is easy to understand why they continue to dominant the competition and will continue to do so. In conclusion, Google is a force in the online information market that has no comparables at present time. There search engine is one of the most recognized and used more than others but also the Google site has a large publicizing base as well using their AdWords speak program. It was developed to place ads revived to the content and relate to the users accessing the information page.Google has incorporated ways to show germane(predicate) ads allowing visitors to search the site helping to monetize, promote, and measure the mastery of the site as well. This is one factor that keeps Google in front and ahead of the competition. There are many who off er some form of information and information sharing Microsoft and Facebook are two to mention soon enough both of these along with the others now operating with too small a presence to be mentioned today have a large mountain to climb to be close to Google’s size, strength, abilities, and success.It is not unsufferable for a new and innovative company to develop that will someday give Google some competition but as of today there are none close to their level and there does not seem to be many in their shadows, either. References 2011 Google pecuniary tables retrieved February from http://investor. google. com/financial/tables. html Anthony, S. (June 22, 2009). The search engine company famous for creative freedom is realizing theres a place for discipline, too, according to Scott Anthony Harvard Business. Org Russell, J. December 2011), Eric Schmidt discusses Google’s competitors, China, acquisitions and more. Retrieved February 5, 2011 from http://thenextweb. com/ google/2011/12/27/eric-schmidt-discusses-googles-competitors-china-acquisitions-and-more/ Moons, L. (February 23, 2011), Google’s Global Development Strategies, Retrieved February 6, 2012 from http://www. businessandsoftwarestrategyforglobalisation. com/google%E2%80%99s-global-development-strategies/ The Google Culture, Retrieved February 6, 2012 from http://www. google. com/about/company/culture. html\r\n'