Company's Option On Consumer Protection

Section 4. Companys options in consumer protection: What options were obtainable to Odwalla as of October 30, 1996? Identify three options and evaluate these options using the out of bounds criteria: financial cost to the beau monde; corporate image and run-of-the-mill traffic; and corporate values. (24 marks) Recalling back the products from the grocery place Recalling the odwalla products from the market base on which slot of the products may engage contained the e-coli bacterium would be the right step. By minimizing the presence of any odwalla products in the market from the first news of the e-coli outbreak it was a gifted close to stop any further chances of any more outbreaks which could have further decapitated the confederacy image. Before doing the re-call of the products the options with the caller was to request a stop to any sales of the odwalla products at the distribution points and at the same time communicate or so a health risk due to poss ible contamination.

communicate the creation on the authenticity of the situation and taking estimable measures to smirch any repercussive reactions through adequate popular relations on the measures taken by the smart set to address the hassle At the same level to adequately inform the public on the possible contamination, through a powerful chat dodge which can minimize wild hoaxes would be the nigh step. An effective communication strategy where the public is aware outrage the time about the steps the organization is taking non provided to zero in on the problem but at the same time standing up for those affected and informing the public! through advocacy puts the brand image of the order as a company which cares for its products, its consumers and its ethical responsibilities. Though in the time-span of the problem period the sales and the financial figures may be affected but these crucial steps would take the company a long way in the brand cognisance charts of the consumer and hence the esteemed goodwill of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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