Brand Personlities:ibm And Appple

brand personlities:ibm and appple Question attempted: Identify cardinal brands within the same product category that project different images to the consumer. dispute the different projected images by comparing and contrasting the dickens different brands. What techniques did the marketer use to create these images? How would you explain this thrifty attempt in the light of the self- concept of the buyer? finis maker Summary Products are created in factories but brands are created in the mind of the prospect. These immortal words symbolize the power of branding and the criticality of brand management. Every brand has a nature and is thus able to position itself in the mind of the prospect. Products in the same category may solve the same bar but, all consumers dont buy the same product. roughly base their finalitys on price while some may decide on the basis of the benefit they derive from that product. The decision making process is some times long and arduous bu...If you need to get a full essay, order it on our website: OrderCustomPaper.com

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