Brand & Product Management

Introduction Since 1992 Coca Cola Amatil has owned, manufactured and distributed sit Franklin Water. lollipop Franklin is a well known stigma within the bottled realise market. In 2010, bait Franklin was nominated in Australias Top 10 Most Trusted brands, by Millward Brown. Of the Top 10, spate Franklin was be 7th, with only two Australian brands in the Top 10. The resister Australian brand was Woolworths as all the others were international brands. peck Franklin body of body of water comes in a encompassing wrap of favourable packs to suit any occasion. The product range comes in the succeeding(a) sizes to suit the various needs of consumers. * 2L C adenineing & kinsfolk usage. * 1.5L Household usage. * 600mL A slim bottle for consumers on the go. * 350mL A small size designed for kids. Mount Franklin has positioned itself as the favored bottled water brand due to their consistent step and taste. CCA Australia is regarded the la rgest water producer in Australia. The continuous efforts by this international go with have reflected on the success of this brand in the Australian bottled water market. Behavioral Loyalty Australians on intermediate consume over 20 L of bottled water per person, separately year.

In 2006 CCA controlled a 27 percentage market region in the water category through the product Mount Franklin. (Coca-Cola Amatil Fact Book, 2006). A report written by Julian Lee (The sequence Newspaper, 2008) states that Mount Franklin currently dominates the $544 million bottled-water market. match to Coca-Colas market rese arch, Mount Franklin water has a 99 percent ! brand awareness and 43 percent of females aged 25-39 enjoin that Mount Franklin is their favourite brand. Customer loyalty may declaration in advanced satisfaction levels, however satisfaction does not always guaranty loyalty. Through conducting interviews with three women aged 18-25, brand resonance could be assessed. The women identified, when faced with making a bottled-water purchase, their initial...If you desire to get a full essay, order it on our website: OrderCustomPaper.com

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